Fertility Growth Agency Marketing for fertility clinics

Fertility clinic marketing notesWritten for the person who signs the cheque.

No growth-hacking, no jargon, and nothing here needs you to take our word for it. Every post is something you can check against your own site this afternoon.

  1. Someone typing a message on a smartphone

    Fertility clinic Google reviews: get more, reply safely

    How a fertility clinic can ask for Google reviews at the right moment, stay inside Google and FTC rules, and reply to bad reviews without disclosing PHI.

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  2. A desk calendar and notebook laid out for planning

    IVF marketing strategy: a 90-day plan for a fertility clinic

    A week-by-week IVF marketing plan for a fertility clinic: measure first, fix the website, answer every enquiry, then grow search and ads on that base.

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  3. Printed charts and figures beside a laptop keyboard

    How to measure cost per consultation at a fertility clinic

    Cost per click and cost per lead flatter your marketing. Cost per booked consultation is the number that matters. How a fertility clinic can measure it.

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  4. Empty glass test tubes standing in a laboratory rack

    Your egg freezing page is written for the wrong patient

    Egg freezing patients are not IVF patients: different stage, urgency and questions. Why one fertility treatments page loses both, and how to fix it.

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  5. Colourful sticky notes on a wall being sorted into a plan

    IVF clinic marketing ideas that do not need a bigger budget

    Ten IVF clinic marketing ideas that cost time rather than ad spend: treatment pages, cost, follow-up, reviews and tracking, in the order they pay back.

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  6. Hands using a calculator beside a printed invoice

    How to talk about IVF cost on your clinic website

    Cost is the first question an IVF patient asks and the one most clinic websites avoid. How to answer it honestly without publishing a fee schedule.

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  7. Someone filling in a paper form on a clipboard

    Your fertility clinic enquiry form is losing IVF patients

    Most fertility clinic enquiry forms ask for partner details, test results and insurance before the first call. What to cut, what to keep, what to test.

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  8. A hand scrolling a phone screen in the dark

    Your IVF page ranks. It still isn't booking consultations.

    An IVF clinic page can rank on Google and still book nobody. Ranking and converting are separate jobs, and here is where the second one breaks.

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  9. A notebook of handwritten questions beside a laptop and glasses

    Thirteen questions to ask a fertility marketing agency

    Thirteen questions to ask a fertility marketing agency before you sign, the answers that should make you walk, and the ones we would fail ourselves.

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