Then · Full-service capabilities
Clinically reviewed content for fertility clinics
Patient articles that answer the real questions, fact-checked, and signed off by your own physician.
Fertility content is health content. Google holds it to a higher standard, and so do patients — a page that gets a detail wrong loses the reader permanently. Everything we publish is fact-checked against published sources, every medical claim is flagged for review, and your own physician signs it off before it goes live.
The work, in practice
Physician sign-off before publishing
Every medical claim is flagged and checked by your own physician, named on the page with the review date. A trust signal for patients and for search engines.
Written around real patient questions
The things people search at night: what it costs, how long it takes, what happens if it fails.
Careful with outcomes
No promised success rates, no national averages passed off as your numbers. Accuracy is the whole point here.
Content that supports the treatment pages
Articles exist to build authority and link inward, not as a standalone library nobody reads.
What we usually find first
- Blog posts written to a keyword count by someone who has never seen a treatment protocol
- Content that never answers what a patient is actually frightened of
- No named reviewer, so nothing signals that the information can be trusted
- Success rates quoted as national averages, which tell an individual patient nothing
- Articles that exist to rank and nothing else, and so rank for nothing
The free website plan checks your site for each of these and tells you which ones apply.
Assisted consultations: how often content appears on the path to a booking.
Everything else — rankings, impressions, click-through — is a diagnostic that explains that number. Useful for working out what to change. Not a substitute for the number itself.
Clinically reviewed content: common questions
Who reviews the content?
One of your own physicians, named on the page with the date of review. We write and fact-check, and flag every medical claim for them, so the review is a short read of the flagged claims rather than a rewrite. They are accountable for what the clinic says, and patients trust a name they may meet at the consultation.
Do you write about success rates?
Carefully. We never quote national averages as if they were yours, and never promise an outcome. Where a clinic publishes its own figures, they are cited to their source, with the date and what they cover.
Is this content for patients or for Google?
Patients first. Google's guidance for health topics rewards the same things patients do: accuracy, a named author and reviewer, and a straight answer to the real question. Content written only to rank tends to rank for nothing.
The rest of the work
Website assessment and revamp
A site that books consultations: fast on a phone, a page for every treatment, cost answered, a short form. Built from the site you already have.
SEO for fertility clinics
Your treatment pages found by patients searching in your area, and kept there.
Google Ads
Every IVF click sent to the IVF page, and measured by booked consultations, not clicks.
Lead capture and automation
Every enquiry answered straight away, followed up, and in your CRM, so no patient goes cold.
Tracking and attribution
Every consultation traced to the search, page and campaign that produced it, in one dashboard.