Once the site is ready · Full-service capabilities
Google Ads for fertility and IVF clinics
Every IVF click sent to the IVF page, and measured by booked consultations, not clicks.
We do not start here, and that is deliberate. Sending paid clicks at a site that cannot convert them is the most expensive mistake in this category — you pay full price for every visitor the page then loses. Fix the destination first, and the same budget buys more consultations.
The work, in practice
Match the page to the search
Every ad group points at a page about that treatment. Nothing points at the homepage.
Cut the searches that never convert
Search-term review against actual consultations, not clicks.
Compliant creative
Health advertising has rules. Copy stays inside them and never promises an outcome.
Spend that follows the evidence
Budget moves toward the treatments and areas producing booked consultations.
What we usually find first
- Ads for "IVF" landing on a homepage that lists nine services
- No treatment page for the treatment being advertised
- Broad match quietly spending on searches you would never choose
- No call tracking, so nobody knows which ads produce consultations
- Copy that promises outcomes a clinic cannot promise, which is also a policy risk
The free website plan checks your site for each of these and tells you which ones apply.
Cost per booked consultation, by campaign.
Everything else — rankings, impressions, click-through — is a diagnostic that explains that number. Useful for working out what to change. Not a substitute for the number itself.
Google Ads: common questions
Why not start with Google Ads?
Because paid clicks sent to a page that cannot convert them are the most expensive mistake in this category. You pay full price for every visitor the page then loses. Fixing the landing pages first means the same budget buys more consultations.
Are there advertising rules for fertility clinics?
Yes. Google restricts how healthcare services are advertised, and claims about outcomes are both a policy risk and a reputational one. Ads stay factual, never promise a result, and send people to pages that say the same thing.
Does our ad spend go through you?
No. Ad spend is paid by you directly to Google, in an account you own. Our fee covers the work, not the media.
The rest of the work
Website assessment and revamp
A site that books consultations: fast on a phone, a page for every treatment, cost answered, a short form. Built from the site you already have.
SEO for fertility clinics
Your treatment pages found by patients searching in your area, and kept there.
Clinically reviewed content
Patient articles that answer the real questions, fact-checked, and signed off by your own physician.
Lead capture and automation
Every enquiry answered straight away, followed up, and in your CRM, so no patient goes cold.
Tracking and attribution
Every consultation traced to the search, page and campaign that produced it, in one dashboard.