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Lead capture and follow-up for fertility clinics
Every enquiry answered straight away, followed up, and in your CRM, so no patient goes cold.
Most clinics lose more patients after the enquiry than before it. A form fills in at midnight and nobody sees it until Tuesday. A call is missed and never returned. The pipeline that produced the lead worked; the one that was meant to catch it did not.
The work, in practice
Every enquiry captured and routed
Form, phone and chat all land somewhere with an owner, not in a shared inbox.
Immediate acknowledgement
The patient hears something back straight away, even out of hours. Silence is what loses them.
Follow-up that is not left to memory
Missed calls and unanswered enquiries surface automatically instead of quietly ageing.
Into your systems, not ours
Connected to the CRM or inbox you already use, and owned by you.
What we usually find first
- Enquiries landing in a shared inbox nobody owns
- Missed calls with no callback process
- No acknowledgement to the patient, who assumes they were ignored
- Nothing recorded, so nobody can tell how many enquiries were lost
- Follow-up depending on whoever happens to remember
The free website plan checks your site for each of these and tells you which ones apply.
Enquiries answered, response time, and how many are lost after contact.
Everything else — rankings, impressions, click-through — is a diagnostic that explains that number. Useful for working out what to change. Not a substitute for the number itself.
Lead capture and automation: common questions
What happens to an enquiry that comes in at night?
The patient gets an immediate acknowledgement saying who will contact them and when. The enquiry is routed to a named owner, and if nobody has replied by the next working morning it surfaces, rather than ageing in an inbox.
Do we have to change our CRM?
No. We connect to the CRM, inbox or phone system you already use, and the setup belongs to you.
Is automated follow-up right for fertility patients?
Only in small doses. Automation should make sure nobody is forgotten, not replace the person. Messages are short and plain, and they stop as soon as someone replies.
The rest of the work
Website assessment and revamp
A site that books consultations: fast on a phone, a page for every treatment, cost answered, a short form. Built from the site you already have.
SEO for fertility clinics
Your treatment pages found by patients searching in your area, and kept there.
Clinically reviewed content
Patient articles that answer the real questions, fact-checked, and signed off by your own physician.
Google Ads
Every IVF click sent to the IVF page, and measured by booked consultations, not clicks.
Tracking and attribution
Every consultation traced to the search, page and campaign that produced it, in one dashboard.